Builder Buddys

CASE STUDY:

78% INCREASE IN TOTAL RANKING KEYWORDS FOR DOMOTZ

Domotz wanted to increase their overall traffic and improve non-branded target keywords related to network monitoring and management. After a 12-month campaign, Page One Power built 48 links and targeted keywords with strategic keyword-focused content and relevant linkable content. This work helped Domotz increase total keyword rankings by 78%.
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CLIENT OVERVIEW

SaaS

Domotz provides cloud-based network monitoring software for MSPs, system integrators, IT, and security professionals. Domotz had a strong background in paid search, with 65-70% of their traffic branded. However, they were fully invested in digital marketing and wanted to increase traffic in organic search.

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THE STRATEGY

SaaS companies often want to target product or service pages that are bottom of the funnel. These pages need help to acquire links because they come across as advertorial. To combat this, we created relevant, top-funnel content for Domotz that links to the target pages internally. This strategy helps pass link equity where it needs to go while the linkable content is more appealing to target site owners during outreach.

01

Focus Pages

We devised a unique strategy to help increase traffic to Domotz’s homepage and network monitoring page.

02

Existing Link Opportunities

We found existing content in Domotz’s blog that could internally link to our newly created content or link to the target pages. This strategy helps distribute link equity to bottom-funnel pages, which can help boost their rankings.

03

Creation

We created a mix of linkable and keyword-focused articles. The keyword-focused articles help develop topical authority, while the linkable articles help send authority to target pages.

04

Linkability

We created five linkable articles and one long-form guide to acquire links. The long-form guide helped Domotz achieve strong resource links that would help boost their authority.

05

Keyword Focus

Then, we created keyword-focused content to support non-branded target keywords. For example, we prioritized keywords related to “network monitoring” and “network management,” per the client’s goals. Capturing related keywords helped position Domotz as an expert. This content was also internally linked to the target pages to send signals to search engines for authority.

06

Strategic Link Acquisition

After the content was published in mid-October, we built links within the campaign’s second full month.

CLIENT OVERVIEW

A building company in North Carolina contacted the HOTH in September 2021. They wanted to generate more leads and boost sales, and there were several direct competitors they had to contend with.

This client offers a unique service to customers across the state, specializing in metal buildings that can be used for garages, storage facilities, barns, workshops, and more.

It was clear they served a niche market, constructing engineer-certified and warranty-backed metal buildings for mechanics, farmers, or builders, and therefore paid advertising would help them to attract qualified leads.

Our digital marketing team checked out their site and found it was clear, easy to navigate, and directed visitors to more key information about metal buildings. They even had an active blog!

We knew we could help them by designing highly-targeted ads, optimizing landing pages, and building out new dedicated landing pages to send traffic.

THE DIFFERENCE

What differentiates us from other trading coaches?

Our unique selling points is that we teach people how to make money. Every other trade business teaches them how to save time and teaches them operations. We teach them how to make money. And it’s all done for them. We turn on leads and we get them at a good price, flood their business with leads and then we teach them, we hold their hand and show them exactly what to say, how to say it to convert those leads into jobs. More jobs means more money. So there’s no other tradie business out there that can do that and that’s one of our offers is we can flood their business with 60 booked sales appointments in 90 days.

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